IMPORTANCE OF EXPLAINER VIDEOS, MOTION GRAPHICS, AND VFX

WHAT ARE MOTION GRAPHICS AND VISUAL EFFECTS (VFX)?

Motion graphics implies creating or producing animated graphic designs. On the other side, visual effects (VFX) means modifying existing real-life footage and combining it with computer-generated imagery to obtain more innovative, realistic, and believable scenes.

The simplest examples of the application of visual effects (VFX) are flying superheroes, talking animals, flying cars, producing natural- effects such as snow, storm, forest fire, smoke, lightning flashes, and so on.

POINTS TO REMEMBER WHILE CREATING EXPLAINER VIDEOS:

Explainer videos are a great way to create a market impact when you start a motion designing or visual effects business or any business related to the video marketing arena. Explainer videos explain how a particular company works and the services/products that a company (like Supreme Animation) provides.

Firstly, there are certain things which you should keep in mind while creating an explainer video that would profoundly resonate with more number of people. It will quickly drive you closer to your marketing goals.

QUALITY – Video and content quality should be the prime focus when you are creating an explainer video. Drawing crowds require the right quality of resolution, content, and ideas infused together. Be as creative in your storytelling as it could be. Also, keep the content crisp and clear for everyone to understand the story you are trying to tell through explainer videos.

TARGET AUDIENCE – While creating an explainer video, make sure your content points towards your specific audience group. Work with a precise target audience in your mind and mould your creation in a way that is audience-specific.

BRAND EXPOSURE – Branding is an essential key factor in any marketing video. Your logo design, colour selection, every detail plays a role in marketing your brand.

MESSAGE – Your content should clearly tell a story about your brand, for everyone to connect without explanation. Make sure that it is crystal clear.

WHAT IS THE IMPORTANCE OF EXPLAINER VIDEOS?

EXPRESSING TALENT IN THE ANIMATION INDUSTRY –

 This industry is so creative that you can implement anything into your marketing video. With the advent of social platforms like Facebook, Instagram, and YouTube, where brands reach followers, every creation demands to be unique that no one has ever seen.

It will always help a brand to flourish more in comparison to copying ideas from pre-existing videos. You can try implementing after effects to create 2D or 3D animated logos, thumbnails, trailers, intro videos, and animation characters.

MARKETING –

Talking about the actual production, usually, to draw clients, companies showcase their most brilliant set of outputs in a reel format. So, explainer videos primarily comprise of elaborate explanation of the different services. This makes it easy for the client base to select companies based on their specific requirements and abilities. And no doubt this is also a proven and most basic concept behind the marketing of any product.

Any company trying to launch an explainer video of their own should always focus on the content of the video, i.e., what qualities and special services the company can provide. Viewers also tend to get attracted to reputed, more experienced, established, and diversely talented companies, so make sure the explainer video you are creating has all qualities to portray these four specialities of your company.

Motion designing and VFX (visual effects) have turned the tables for filmmakers and animators alike; evolution has proved that human imagination and skills are the only limitations in the animation industry. There is no such stunt that VFX and motion designing cannot produce.

These skills have become inevitable in the animation and filmmaking industry today and are extensively used in global productions, TV shows, series, and video games. Innumerable companies have come up providing these services to filmmakers or other persons.  Hence, explainer videos play an important role in the animation industry.